Strategically guiding HealthCare and Life Science companies in executing consumer-centric approaches
Make care offering and service a differentiator
- and a source of revenue
- To protect prices in healthcare systems under pressure
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To respond to consumerization of healthcare
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To explore new business opportunities through consumer dialogue
How HealtCare Consumer Excellence elevates strategy execution
- Using the experience based HealthCare Consumer Excellence model to guide the evolution from being a manufacturer to becoming a combined manufacturer and care service provider to the end consumer
- Identify commercial process optimizations and efficiencies to serve more consumers with less efforts in relevant channels
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Assist in developing scalable care offering and service solutions to expedite time-to-market across various business sectors and subsidiary units
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As a manufacturer of healthcare consumer products, the terminology you employ internally serves as a key indicator of your organization's progress towards becoming a truly consumer-focused healthcare company. Are they "end-users," "patients," or "consumers"?
Let's adopt a consumer-centric perspective as we delve into this distinction. Put yourself in the shoes of those individuals relying on health-related condition management. Would they identify as patients, end-users, or consumers? It's likely that "patient" doesn't fully encompass the relationship, as these individuals don't see themselves solely as your patients. Instead, "end-user" or "consumer" resonates more deeply.
What distinguishes these terms? A 'consumer' proactively takes charge, making deliberate choices, defining their expectations, and, in some cases, fully or partially paying for the products themselves, thereby extending beyond conventional healthcare norms.
This choice of terminology reflects your organization's shift towards a consumer-focused healthcare approach. If "end-user" (or simply "user") predominates within your organization, it suggests a strong emphasis on research, development, and manufacturing. "Patient" represents a step further, involving commercial excellence, including strategic sales, distribution, and nurturing healthcare professional relationships while still valuing R&D and manufacturing.
And then there is "consumer" – a term signifying an organizational embrace of consumerization. It indicates an expanded strategic focus, now encompassing a consumer-centric approach, including product related services to help and support consumers while managing their health-related conditions.
Discover how HealthCare Consumer Excellence can empower your transition to become a healthcare consumer company with our HealthCare Consumer Excellence model - a 5-step approach tailored for the healthcare and life science industry.
Cathrine Theisler
Consumer Excellence Consultant
Enhancing Healthcare Consumer Services through experience-base metodologies
Consultancy based on 14 years of experience in MedTech Healthcare industry, and more than 20 years of experience working with companies in different stages of transformation from being a manufacturer to a combined product and services provider, all driven by the evolution of technologies to support digitalization of the services offered.
Why a tree in the logo? To illustrate the importance of data.
The core for being able to provide digitalized service is strong data on the consumer.
Data is like roots on a tree, they are both critical components that provide a foundation for growth and adaptation.
The roots of a tree provide essential nutrients and support for growth, just as data provides insights and information for growth and improvement.
By analyzing data, we can identify areas of opportunity and make informed decisions to improve outcomes